2021 was a pivotal year for Strava. The brand sought to release a campaign to strengthen brand affinity in the mind of its everyday users, showcase the wealth of data and features available in the Strava app, and increase user adoption and engagement.
Across a number of different creative executions we delivered seven powerful stories highlighting the personal struggles, triumphs, and motivations of athletes from across the globe.
2021 was a pivotal year for Strava. The brand sought to release a campaign to strengthen brand affinity in the mind of its everyday users, showcase the wealth of data and features available in the Strava app, and increase user adoption and engagement.
Across a number of different creative executions we delivered seven powerful stories highlighting the personal struggles, triumphs, and motivations of athletes from across the globe.
Strategy
Campaign Development
Photography
Film Production
Social Strategy
Script Writing
Interviews
Copywriting
To accomplish these goals, the Creative Theory Agency team delivered a strategic campaign plan, portrait series, and hero video to help every Strava user see themselves through the lens of potential and uncover the “Athlete in You.”
Creative Theory Agency identified numerous diverse stories among Strava’s existing athletes and ambassadors and conducted interviews with each athlete to uncover their “whys” and the most compelling and human pieces of their stories.
Leaning into those storylines, we collaborated on athlete photo portraits, :30-:45s athlete video vignettes, and a :60s hero script and film for Strava’s global “The Athlete in You” summer/fall 2021 brand marketing campaign.
Leaning into those storylines, we collaborated on athlete photo portraits, :30-:45s athlete video vignettes, and a :60s hero script and film for Strava’s global “The Athlete in You” summer/fall 2021 brand marketing campaign.
Leaning into those storylines, we collaborated on athlete photo portraits, :30-:45s athlete video vignettes, and a :60s hero script and film for Strava’s global “The Athlete in You” summer/fall 2021 brand marketing campaign.
