Google asked: How do we encourage more Black candidates to apply and feel welcome at Google?

Creative Theory Agency answered: By giving space for the stories of current Black Googlers room to shine.

Strava asked: How do we strengthen our brand, showcase our users, and increase subscriptions?

Creative Theory Agency answered: By helping all types of athletes see themselves through the lens of potential.

FEMA asked: How do we share important information and rebuild trust in communities where we've lost it?

Creative Theory Agency answered: Acknowledge the past and focus on legacy building through relatable, authentic, and thoughtful visual storytelling.

Meta asked: How can we increase the awareness and impact of Meta Elevate to help communities of color achieve more economic success?

Creative Theory Agency answered: We tapped four unique content creators to bring communities “Outside” to support local Black, Latinx & Hispanic-owned businesses.

YouTube asked: How do you maintain our status and relevance as a leader in video and create a fresh new take on digital news?

Creative Theory Agency answered: Acknowledge the past and focus on legacy building through relatable, authentic, and thoughtful visual storytelling.

Google asked: How do we showcase our work to create more inclusive products and show up as our best selves at ADCOLOR 2022?

Creative Theory Agency answered: Stay centered on the idea of belonging to create interactive, inclusive spaces for people to experience Google's values and products.

Delta asked: How do we create a platform to engage our employees around the cultural moments and issues that matter to us? 

Creative Theory Agency answered: Create an engagement kit that celebrates the diversity within the Delta team while informing, inspiring, and helping employees better understand each other and their guests.