In recent years, YouTube made a conscious effort to better foster its diverse creator communities by hosting summits and events for its creators and content producers.
Creative Theory worked alongside the event production agencies (MAS, GoodSense) and YouTube’s marquee events YouTubeBlack and VidCon to bring culturally thematic and relevant programming to the events. Creative Theory ideated and sourced gifting, event programming, run of show, and event themes.
Communities (African American, Latinx, LGBTQ, Asian American)
Culturally relevant gifting & programming