500 Penn St NE, Washington D.C. 20002

Under Armour

Recognizing the importance of brand messaging and storytelling around celebrated multicultural and minority national observances.

Under Armour selected Creative Theory to lead its creative strategy and messaging for Black History Month, Women’s History Month, Pride, and Hispanic Heritage.

Creative Theory pitched, developed, produced, and tracked campaign content for multiple global brand channels and media outlets, resulting in the success of UA’s yearlong 2019 United We Win campaign. 


Cultural messaging

Brand storytelling

Narrative ideation and development