Dick’s Sporting Goods
Tasked with creating real-time, compelling social content, Creative Theory provided a full, on-site creative team for the Dicks Sporting Goods national basketball tournament.
The Creative Theory team shot, edited, and posted content across multiple DSG digital channels and produced riveting real-time content at the biggest high-school basketball tournament in the nation.
Media (Instagram, Snapchat, Facebook)
Content capture, copywriting